Apr
30
8:15 AM08:15

BPCC Breakfast

Paid Media - What's next for online advertising?”

by: Jorge Cabaço, Freshmint Consulting


________________________________________

Tuesday, 30 April, at 8.15am

HILTON VILAMOURA AS CASCATAS GOLF RESORT & SPA
R. da Torre d'Água, Lote 4.11.1B
8125-615 Vilamoura

The British-Portuguese Chamber of Commerce is pleased to announce the next Business Breakfast in the Algarve: “Paid Media - What's next for online advertising?”:
Consumers favour brands that provide helpful information along the journey to purchase. However only 47% of advertisers customise and show information that meets those expectations. Companies must not only drive awareness but meaningful engagement, in order to achieve business results.
We will cover the latest trends and techniques that will allow you to create, understand and optimise your paid campaigns – Google Ads included – your audience settings, bids, and creative assets, making sure the right message reaches your most interested customers at the right time, thus helping you drive more conversions.


The session will allow our members ample time to discuss these and other questions they might have, but also to share their experiences and learn from each other.  As usual there will also be ample time during and after the session for our members to network and engage with the speaker on matters of interest.

ABOUT THE SPEAKER: Jorge Cabaço is a Marketing Strategist based in the Algarve, Portugal.
He holds a degree in Political Science and International Relations from Universidade Nova de Lisboa, along with many certifications in Digital Marketing.
Jorge is also a certified trainer since 2010 and teaches Digital Marketing at NERA - Business Association, Soprofor, AHETA, ETIC_Algarve, EHTA and Grupo Rumos. In 2013 Jorge founded Freshmint Consulting, a company providing strategic and digital marketing services to companies in tourism, real estate, hospitality and health industries. Since 2016 he joined Dengun as Senior Marketing Strategist, leading the Digital Marketing Team.
In 2016, together with Rita Sampaio, he launched the SHARE Algarve - Digital Marketing Conference, aiming to bring together entrepreneurs and professionals in a forum for sharing knowledge and experience in the area of Digital Marketing. In 2019, SHARE Algarve expanded and diversified, becoming one of the largest Marketing and Innovation Conferences in Portugal, being now organised by Jorge and his team at Dengun and Freshmint.

Refer to Map

Please confirm by e-mail to a.silva@bpcc.pt no later than Friday, 26 April, if you would like to attend this event.

Cancellations will only be accepted if received at least 48 working hours before the event.
No-shows will be invoiced.


These breakfast meetings present a great opportunity to do some networking as well. Places are limited, and thus we urge you to make your reservation promptly.

We very much look forward to seeing you there.

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Apr
6
to Apr 20

Facebook Ads - 12 Horas

facebook-app-iphone-ios.jpg

O Facebook é a rede social com maior número de utilizadores ativos no Mundo e o segredo do seu sucesso passa pela sua enorme capacidade de segmentação socio-demográfica, o que garante que as suas campanhas, sejam elas para geração de tráfego para o site, download de aplicações, ou mesmo angariação de seguidores para a página de Facebook chegam ao público certo.

A publicidade no Facebook Ads constitui hoje, uma das ferramentas mais poderosas e eficientes de publicidade online que nenhum negócio pode ignorar.

CONTEÚDOS
Configuração de conta Business passo-a-passo
Criação de anúncios no Facebook
Técnicas de licitação
Targeting Avançado
Remarketing
Audiências Custom e Lookalike
Aplicação de pixel em campanhas
Facebook Power Editor
Ferramentas externas
Publicidade em Instagram
Ferramentas úteis

DURAÇÃO
12 horas

DATA
06, 13 e 20 de abril de 2018

HORÁRIO
6ª's feiras | 19h às 23h

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